Churn Rate · Growth
Understand how price exposes your portfolio to churn.
Uses data obtained from bill digitisation to see the state of market prices and estimate your portfolio’s churn risk under different scenarios.
How it works
- 01MarketPrice information is observed
- 02PortfolioYour segments are placed
- 03ScenariosPrice tiers are analysed
- 04RiskChurn exposure is estimated
- 05ActionRetention is prioritised
The challenge
Looking only at past cancellations explains what happened. To get ahead, you also need to understand how your portfolio is positioned against the market today.
What it does
Churn Rate cross-references market information with your plan’s price tiers to estimate how churn exposure changes.
Churn Rate
What you can do.
- 01See the state of prices observed in the market.
- 02Compare your portfolio’s positioning.
- 03Analyse risk by price tier or level.
- 04Simulate how exposure changes under different scenarios.
- 05Identify segments where retention actions should be prioritised.
In one sentence
The analysis draws on the information generated by bill digitisation and on more than 3.7 million processed bills.
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